Shopify Website Design: Attract Your Ideal Customers

May 18, 2020 | Website Design

Designing a seamless, inspiring, and functional online space for your business is no easy task. As the embodiment of your brand, and the channel by which your customers navigate their buying journey, your success is often hinged on the efficacy of your website design.?

Enter Shopify. This web design platform specifically for eCommerce sites allows you the ability to perfect your website vision at a budget-friendly cost.?

Here are some key tips to consider when building your online store with Shopify.?

Selecting the right theme

Your Shopify theme is essentially the website template that you will personalize and then publish. This service saves you hundreds of hours of coding, but in some cases, it may still be helpful to engage a professional web developer to help you get it just right.?

It’s not just small startups who are opting for Shopify’s streamlined process. Household name brands such as Heinz, Redbull, Penguin Books, and Allbirds use the platform to sell and market their products.?

When you go to select the perfect theme for your business, take some time to familiarize yourself with Shopify’s robust filter options. You can view themes that are tailored to certain industries, trends, or design styles. Like minimalist design? Large photography? Health-centered templates? It’s all here, organized beautifully for you to explore.?

Infuse your own touch

When selecting your Shopify theme, don’t get too caught up in details such as font styles or color schemes. You can easily personalize those later with your brand’s color palette, logos, and style. Instead, focus on finding a theme that has the structure and functionality that works best for your business and product. Decide what you want the experience to feel like for your customers, and choose your template based on that.?

Once you’ve done that, it’s time to infuse as much of your own brand into the Shopify theme as you possibly can. Product photography is a crucial tool to have in your arsenal. Hire a professional photographer to do a brand shoot – it will only take a couple of hours and a small financial investment upfront, but will pay off exponentially in the value it adds to your website. The more photos, the better. You’ll want to be able to play around with lots of different styles on each page of your site.?

Then, make sure to update all of the copy on the Shopify theme you choose. Your copy is your business’s voice, so use every chance you get on your website to make that voice interesting, clear, and convincing.?

Nail that homepage

On average, users spend less than 10-15 seconds on your home page, which means that your page needs to be extremely effective at communicating to your customers. Your homepage should easily and quickly guide people where they want to go (whether they know that before getting to your site or not!).?

Here are some tips for a homepage that will increase your brand’s engagement:?

  • Create content “above the fold” that is engaging, easy to understand, and invites the user to act. “Above the fold” refers to the part of the page you can see when it first loads, before you have scrolled at all. Many users decide whether they want to stay on a site before ever scrolling, so you definitely don’t want to bury the lead. Put imagery, words, and calls to action above the fold so it’s the first thing your customers see.
  • Make your site navigation easy to find and understand.?
  • Make your shopping cart easy to access from any place or page on the site.?
  • Include a clear call-to-action. This can be as simple as “Buy Now!” or something a little more brand-specific. Whatever you choose, keep it short, clear, and urgent.?

Test, test, test

We’re willing to bet that there has never been a business in the history of the web that has nailed their website perfectly on the first try. This is good news for you! Take some of the pressure off and know that once you launch your Shopify site, you can test, test, and test some more to see what’s working on your site, and what’s not.?

In fact, you’re actually able to run what’s called A/B testing on different Shopify themes to see how your users respond to different layouts. This allows one group of users to shop on one layout of your site while another group tries a different layout. By analyzing the behavior (clicks, on-page screen time, etc.), you can make informed decisions about building a site that’s optimized for your buyers’ behavior.?

Hire it out when needed

Know when to call in the big guns, meaning professional designers who can help you perfect your Shopify site. While it’s true that Shopify has done a ton to make great eCommerce sites accessible for anyone, that doesn’t always mean that it’s the best use of your time to learn how to design one that’s beautiful and functional.?

If you’d rather spend your time perfecting your product, there’s no shame in hiring a website designer who knows their way around Shopify. In fact, this may be the best way to really learn how to properly manage your site, and it will expose you to possibilities that you wouldn’t have known about otherwise.?

Our team at Deal Digital is trained in Shopify design and would love to help you create the eCommerce site that will take your brand to the next level. Reach out to us today to get started on your brand’s perfect Shopify website.?

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