Marketing Automation

Our creative professionals will set up, deploy, and manage your multi-channel marketing campaigns using behavioral logic, lead scoring, and CRM integrations.?

Understanding Automation

What is Marketing Automation?

Advanced nurturing of prospects and customers delivers individualized experiences and increased sales conversions.

 

It represents the future of digital marketing, and it’s available for your business today. Many businesses don’t use this powerful tool because of the cost and complexity of knowledge required to manage it. You also need the right creative professionals who know how to strategize around your specific prospects and customers.?

Deal Digital is your outsourced digital marketing specialist, providing your business with the power of email marketing automation and the creativity to fuel it. The best part? It all comes at a fraction of the cost involved in building your own in-house team.

Your plan will contain customized campaigns targeting each of your customer personas with content and offers relevant to them. Automation systems enable tracking of each recipient’s engagement with your content, triggering instant alerts to Sales or Customer Service when they reach critical points in the sales funnel.

An automatic workflow uses logic to respond to certain actions taken by your recipients. Responses are based on predetermined decisions you make and we implement. Automation can deliver dramatic increases to your sales conversions and higher retention of existing customers. We’ll guide you through the entire process.

Guiding the Customer Journey

First Contact

Contact Made - The Journey Begins

Someone responds to an online ad or free offer to download a piece of content or discount code. Automation takes over from there.

Immediate Response

Automation Responds

The prospect instantly receives an email prompting their content download, a thank-you message, and more offers to further the relationship.

Day 1: Opens first email, clicks through to website, watches a video

Prospect Explores Content

The system tracks the prospect’s behaviors: links clicked, web pages visited, videos watched, items?downloaded, etc. Based on this activity, it calculates a lead score that helps you determine how far?down the sales funnel the prospect is traveling and what type of communication they should receive next.

Day 7

Persona Identified

The prospect’s activities qualify them to match a certain predefined buyer persona. They are added to that persona’s nurture track and begin receiving more relevant content emails and offers.

Day 8: Downloads whitepaper, visits website to view pricing info, watches webinar

Lead Nurturing Continues

Your system sends the prospect content and special offers related to their persona type. The system continues to track their behavior and respond with content based on settings in the automatic workflow. Their interest in your products grows.

Day 31

Lead Score Trigger

The prospect’s last download of a piece of content takes their lead score above a trigger-point threshold. The system automatically alerts your sales team so they can contact the prospect directly and close the sale.

Day 32: Receives request submit an online review, reads email offer for additional products, inquires about a repeat purchase

Customer Retention Begins

Now that you’ve closed the deal, the customer moves into a “customer retention nurture track” for their persona. The system starts sending them review requests and other content to validate their purchase decision and set the stage for future sales.

Expertise with All Leading Automation Systems

ActiveCampaign

 

Hubspot

 

SharpSpring Logo

pardot

Microsoft Dynamics Logo

Marketo

 

The Automation Experts

Deal Digital is an expert in B2B marketing automation solutions, marketing automation for small business, and everything in between. We’ll set up a new system for your business or use your existing one. Our team is experienced with all leading systems and can quickly set up a program to increase your inbound leads, enable faster qualification of those leads, and improve your sales conversion rates.?

Marketing Automation Services Pricing

Basic

$1500

Monthly Creation Services:

1 Target List

4 Level-1 Blog Posts

4 Email Sends of Blog Posts

Reporting

Add

Weekly social media distribution (1 post/week) and active engagement

+$250

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Plus

$3000

Monthly Creation Services:

2 Target Lists

4 Level-1 Blog Posts

1 Level-2 Content Work (case study or newsletter)

10 Email Sends of Content Works

Analytics and Reporting

Lead Scoring

Lead Alerts to Salespeople

Behavioral Logic Workflows

Add

Weekly social media distribution (3 posts/week) and active engagement

+$450

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Professional

$6000

Monthly Creation Services:

4 Target Lists

2 Level-1 Blog Posts

2 Level-2 Content Works (case study + newsletter)

1 Level-3 Content Work (video or motion graphic)

20 Email Sends of Content Works

Analytics and Reporting

Lead Scoring

Lead Alerts to Salespeople

Behavioral Logic Workflows

Add

Weekly social media distribution (5 posts/week) and active engagement

+$650

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Enterprise

Ask

Creative Services + Marketing Automation

Contact us for customized digital marketing programs based on your exact enterprise need.

Advanced integrations and workflows are available for CRM, website, lead generation, digital advertising, etc.

Add

Weekly social media distribution (5 posts/week) and active engagement

+Ask

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Contact Us


Location

San Diego

8910 University Center Lane

Suite 400

San Diego, CA 92122

Articles

What Makes a Good Social Media Marketing Strategy?

Gone are the days of creating a social media profile off-the-cuff and posting whatever comes to mind. Social media marketing should be one area of your marketing strategy that you spend considerable time, effort, and resources maintaining.? When done well, your social...

Shopify Website Design: Attract Your Ideal Customers

Designing a seamless, inspiring, and functional online space for your business is no easy task. As the embodiment of your brand, and the channel by which your customers navigate their buying journey, your success is often hinged on the efficacy of your website...

Website Design Trends for Startups

Designing a digital storefront for your business takes tons of intentionality, strategy, and vision. But, there’s no better way to quickly convey your brand’s feel, voice, value, and mission than with your online space.? Like any other field of commerce, website...

? 2020 Deal Design, Inc. | All rights reserved. | Privacy Policy

黄频-在线