Email Marketing

Creative email campaigns that captivate customers, deliver value, and drive action.

The Power of Email

Email Marketing

The most demanding digital marketing vehicle that still delivers among the best ROI

Email is an extremely demanding vehicle in digital marketing because it has to be new every time. Think about it – your website remains largely unchanged except for minor updates and blog posts. The same web ads are viewed multiple times by the same person without negative impact. But as soon as you send the same email twice, you instantly go on the Junk Mail list. Email has to be new and engaging every time.?

Because email has been around for a while, you may wonder, how effective is email marketing today? Many people disregard email’s value as a critical component of digital marketing. The pervasive attitude is “spam killed email.” While it’s true that spam is an unfortunate blemish on email’s reputation, not all marketing email is spam. We don’t do spam. A smart email marketing strategy provides the best conduit through which to track, nurture, and sell to your prospects and customers. And if you’re lost on how to build an email list or how to create an email campaign in the first place, we’ve got you covered.

Your emails will be beautifully designed, powerful champions of your brand. They will be part of a comprehensive, integrated marketing strategy. With our strategies and creative works, you will see significant ROI from this underestimated tool. We know how to do email marketing the right way.

Anatomy of a Great Email

Subject Line

The most effective subject lines are 5 words or less and state the value this email brings to the recipient. Tricks and misleading statements don’t work well.

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Hero Image

Beautifully designed hero images with headlines and subhead text perform best. They are visually captivating and confirm that this is a quality piece of content worth reading, not spam.

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Vertical Stack Layout – HTML 5

Stick with vertical stacked layouts. These respond the best in various mobile device browsers and ensure you email looks the same everywhere.

Repeated Headline in Plain Text

Repeating the headline again in plain text is important to help the email deliver the full content message, pass spam filters, and reinforce the main message since the header image may not be fully visible to the viewer as they scroll down the page.

Well-Written Text with Anchor Links

Short, well-written text is essential to deliver your valuable message. It’s also important to include anchor text links to keywords. These text links connect to deeper information about that item and direct readers either to your own site or to another trusted resource. Users appreciate when you put their experience before your need to sell.

Pull Quotes / Call-Outs

Pull quotes or call-outs help you reinforce key takeaways from the email and help the reader remember critical messages. They also add design sophistication to the content.

Statistics

Put a spotlight on key statistics to engage the analytical side of the brain. Statistics add credibility to your email and validate the value you are bringing to the recipient.

Link Back to Your Website

Give the recipient a reason to click through to your website. After they get there, they are more likely to browse other content and spend more time engaging with your brand. More time = more sales.

Multiple Calls-to-Action

Offering more than one call-to-action increases the likelihood of engagement from the recipient. People like choices. If you give them several ways to engage, they often pick more than one! The more a person engages with your brand, the more likely they will be to develop loyalty to it.

Content-Rich Experience

With every email you send, your recipient reevaluates whether or not to remain subscribed. So, every email has to follow email marketing best practices and over-deliver on expectations. When you provide a content-rich experience, subscribers are more likely to remain subscribed.

Footer Details

Footers that include your company name, address, a reminder of how the recipient came to be on your email list, and one-click unsubscribe links are required to pass most spam filters.

2 Ways to Manage Email Campaigns

1

Email Tools

Several email tools are available for reasonable monthly prices. We can set up a new one for you or use your existing tool. With our creative works and campaign strategies, almost any email tool can support a comprehensive digital marketing strategy.

These tools are easily integrated with website newsletter signup forms and enable high-quality reporting. However, they don’t have behavioral logic, lead scoring, or workflow integrations with CRM (Customer Relationship Management) systems.

ActiveCampaign

 

Hubspot

 

SharpSpring Logo

pardot

Microsoft Dynamics Logo

Marketo-compressed

 

2

Marketing Automation Systems

Marketing automation is a relatively new specialty in online marketing. Marketing automation systems deliver emails with detailed tracking of recipient behaviors, build lead scores for recipients, respond to key behaviors based on the logic we build, and integrate with all leading CRM systems. This is the future of digital marketing, and it is happening today. We can help you decide if marketing automation is right for your business.

Email Marketing Services Pricing

Basic

$1500

Monthly Creation Services:

1 Target List

4 Level-1 Blog Posts

4 Email Sends of Blog Posts

Reporting

Add

Weekly social media distribution (1 post/week) and active engagement

+$250

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Plus

$3000

Monthly Creation Services:

2 Target Lists

4 Level-1 Blog Posts

1 Level-2 Content Work (case study or newsletter)

10 Email Sends of Content Works

Analytics and Reporting

Lead Scoring

Lead Alerts to Salespeople

Behavioral Logic Workflows

Add

Weekly social media distribution (3 posts/week) and active engagement

+$450

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Professional

$6000

Monthly Creation Services:

4 Target Lists

2 Level-1 Blog Posts

2 Level-2 Content Works (case study + newsletter)

1 Level-3 Content Work (video or motion graphic)

20 Email Sends of Content Works

Analytics and Reporting

Lead Scoring

Lead Alerts to Salespeople

Behavioral Logic Workflows

Add

Weekly social media distribution (5 posts/week) and active engagement

+$650

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Enterprise

Ask

Creative Services + Marketing Automation

Contact us for customized digital marketing programs based on your exact enterprise need.

Advanced integrations and workflows are available for CRM, website, lead generation, digital advertising, etc.

Add

Weekly social media distribution (5 posts/week) and active engagement

+Ask

per channel

Monthly cost of a 3rd party email or marketing automation system not included. Ask a sales representative for details.

Contact Us


Location

San Diego

8910 University Center Lane

Suite 400

San Diego, CA 92122

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